The company that produces Blake Lockhart's best-selling cologne, 'Rash', has been hit with a $150 million class action lawsuit by men who claim the product left them with "horribly itchy, painful, burning" rashes.

Duke Deeglar, a spokesman for Lockhart Scents LLP, said the box clearly indicates in small print on the bottom: "May cause skin irritation and/or facial peeling." 

"It's right there plain as day in size 3 font. We can't be any clearer than that," Deeglar said. "I mean, what do you want us to do, go around reading the bottom of the box to people?"

Investigative reporters tracked the manufacture of the product to a facility in northeast China. When asked about quality control issues, Blake Lockhart himself responded with the following email:

'It costs more to make stuff in North America ok? Here we've got the unions and you got the health benefits and minimum wage and what about all the vacations people want to take. So you get these other countries to make stuff and then sell it back to us. It means sometimes you get a fly in your soup, go sue me.'

When asked about the irony of a cologne called 'Rash' actually causing skin irritations, Lockhart thought for a moment, moving the ever-present toothpick from one side of his mouth to the other.

"Rash cologne is about a man being rash, you know? Like making rash decisions. If people want to read something into the fact a few hundred people have developed blisters on their cheeks, well there's nothing I can do about that. We live in a crazy world, don't we?"